Yield Management (YM), also known as Revenue Management (RM), has emerged as one of the most
critical methods to maximize revenues. First developed in the airline industry, YM has been
adopted widely in other domains such as hotels, car rentals, railroads, cruises, and cargo,
to name a few.
By differentiating prices for targeted customers that demand the same product or service, and
controlling the inventory for each price offering, revenues are significantly increased. The
approach is intuitive and appealing, yet it entails some of the most complex analytical techniques
for delivering the right results.
Our RM work focuses on the development, delivery, implementation, and operation of YM systems,
ranging from providing initial YM training, to developing enhancements to existing systems. We
specialize in pragmatic approaches and methodologies that brings immediate value to our clients.
For organizations that are new to YM, we normally provide initial training for operating managers
and staff. We also assist executives in creating the right organizational structure, and planning
for the information-technology infrastructure that is vital to the success of YM.
For mature YM operators, our contributions span from executing methodologies for incorporating
enhancements and extensions to the core YM system, to advanced planning, continuous training,
performance measures, and operational RM support.
Please contact us for further information
regarding our YM services.